Savino
Social Media & Email Campaign
The brand owners were clear that they did not want Savino's socials and email to be continually selling their products. Instead, they wanted to be known as a lifestyle brand that also sold wine savers and decanters.
To accomplish this, we refreshed their online presence with new photography, more subtle sales funnels, and a new email newsletter designed for wine lovers.
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Click images to view email samples!
The Brief
Create a digital campaign and email newsletter that showcases the Savino brand and products, but also fosters a community of wine enthusiasts. The content should not be overtly sales focused. Instead, it should provide new and useful information to the brand's followers while associating Savino with family, great food, and memorable moments.
The Outcome
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Instagram posts grew from Likes in the teens and 20s per post to consistently earning 200 to 300 per post.
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Connoisseur Collective newsletter grew consistently in subscribers month-after-month throughout the campaign.
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Savino was featured on a segment of Good Morning America.