Forbes

Thought Leader Articles

As a copywriter at The Go! Agency, my responsibilities included ghostwriting articles for publication to position our CEO, Christopher Tompkins, as a digital marketing thought leader. Three of these articles are linked below.

These articles are published under Christopher Tompkins' name. They were written by me, with only light edits supplied Tompkins.

Click the images to read the articles!

Social Media Trend Chasing Can Damage Your Brand

3 Strategies for Dealing with Client 'Surprises'

How to Succeed on Social Media By Using Your Competitors

The Brief

Draft articles on a weekly basis that positioned Christopher Tompkins as a thought leader in the digital marketing space. Articles needed to be under 1,000 words and cover a trending topic from the perspective of an agency owner. Tompkins' advice needed to be unique, not a conglomeration of other experts ideas or spins on existing marketing tactics.

The Outcome

After publishing consistently with Forbes, other publications like Entrepreneur, Business Insider, and Newsweek solicited articles from Tompkins.
Tompkins' connections on LinkedIn grew substantially once he began sharing articles consistently.
Potential client's reached out for consultations based on Tompkins' expertise, a few of which converted to actual clients.